Last Updated: June 5th, 2026
When Rush announced they were heading back out on the road, fans had one big question about the keyboard parts. Geddy Lee and Alex Lifeson built a catalog packed with dense synth lines and layered keyboard textures, and recreating that live without leaning on backing tracks takes a real player behind the keys. That player is Loren Gold. And if you know your gear, you already know what he keeps in his signal chain, because he has been running an Analog Alien Rumble Seat for more than six years.
Here at Analog Alien, this one hits close to home. The Rumble Seat was built in our Cloud 9 Recording Studio, and watching it head out on a Rush tour with a keyboardist we have known and admired for years is the kind of moment that makes all the late nights at the bench worth it.
Who Is Loren Gold?
Loren Gold is a veteran keyboardist and vocalist with one of the deeper resumes in touring rock. He spent more than a decade as the keyboardist for The Who, sharing the stage with Roger Daltrey and Pete Townshend night after night. He later joined Chicago, first filling in during their 2021 run and then stepping into the role full time in 2022. Along the way he has worked with Kenny Loggins, Don Felder, and a long list of other artists who trust him to carry the keyboard parts that hold a live show together.
Players who know him tend to describe him the same way. He is a musician’s musician, the kind of pro who respects the original recordings while making the live versions feel alive. That reputation is exactly why Rush called.
The Rush “Fifty Something” Tour
On February 23, 2026, Rush confirmed that Loren Gold would join Geddy Lee and Alex Lifeson as the band’s touring keyboardist. It is a notable change, because it marks the first time Rush has toured as a four-piece rather than the classic trio. Drummer Anika Nilles is filling the seat once held by the late Neil Peart, and Gold rounds out the live lineup on keys and backing vocals.
The “Fifty Something” tour kicks off in June 2026 and has already been extended into 2027 with dates across South America, the UK, and Europe. Geddy Lee has talked about rehearsing around 40 songs with the new lineup so the band can rotate the setlist and pull deeper cuts from night to night. That kind of flexibility only works when the keyboard rig can cover a lot of ground, which brings us back to the pedal.
Why the Rumble Seat Earned a Spot in His Rig
Loren did not start using the Rumble Seat for a tour. He started using it because it solved a real problem. He wanted to add a different dimension to his Hammond B3 organ, a tonal color the B3 could not reach on its own. So he dropped a Rumble Seat into the signal chain and leaned on the Rumble Drive and Reverb sections to push the organ somewhere new.
He first put it to work throughout The Who’s 2019 tour, and he has kept it in the chain ever since. That is more than six years of professional stage use across some of the biggest rooms in the world. When a player at that level keeps the same pedal on his rig year after year, it tells you everything about how it performs when the stakes are high.
What the Rumble Seat Actually Does
The Rumble Seat is three pedals in one enclosure, which is part of why it travels so well. Less to carry, less to patch, fewer points of failure on a long tour. Here is what lives inside:
Overdrive (the Rumble Drive)
The overdrive section is voiced after a vintage Marshall 69 Plexi. Roll the gain all the way down and it works as a clean tone enhancer and switchable volume boost. Turn it up and you get a sweet, tube-like overdrive that holds its definition and bite even when you push it hard. This is the section Loren uses to give his B3 some grit and attitude.
Delay
The delay section covers 25ms to 650ms, which is enough range for everything from tight slapback to longer, spacious echoes. We voiced it to keep your low end intact, so you get the repeats without losing the body of your sound. Pair it with the overdrive and you can get into rich, tape-style territory.
Reverb
The reverb is modeled on the spring reverb in a vintage Fender Blackface amp, which a lot of players consider the gold standard. It goes from a touch of warmth to a deep, immersive wash with a single knob. This is the other section Loren reaches for on the B3, adding space and dimension to the organ tone.
You can run one effect, two, or all three at once. That is the whole idea. The Rumble Seat is built to adapt to the player and the song, not the other way around.
Guitar Pedals, Keyboards, and Thinking Outside the Box
There is a lesson in how Loren uses the Rumble Seat. Guitar pedals were never designed for keyboards, yet routing a Hammond B3 through a quality overdrive and reverb opens up tones the instrument simply cannot make on its own. Loren is not the only one who figured this out. Stevie Wonder has taken a similar approach, choosing effects based on the music rather than the label on the box.
If you play keys and you have never run your signal through a pedal like the Rumble Seat, you are leaving sounds on the table. The same overdrive, delay, and reverb that work for guitar can give a synth or an organ a voice nobody else has. We dug into the how-to in our guide on using guitar pedals with synths and our post on whether you can use guitar pedals for keyboards, both worth a read if you want to set up a chain like Loren’s.
Catch the Rumble Seat on Tour
As the “Fifty Something” tour rolls through North America, South America, the UK, and Europe into 2027, the Rumble Seat will be right there in Loren Gold’s rig, doing the same job it has done for the last six years. From The Who to Rush, it has earned its place on stage one show at a time.
If you want the same three-in-one tool that has held up under that kind of pressure, take a look at the Rumble Seat. It was born at Cloud 9 Recording Studio, built by hand, and ready for whatever you throw at it.
Frequently Asked Questions
Loren Gold is a veteran keyboardist and vocalist who has toured with The Who, Chicago, Roger Daltrey, Kenny Loggins, and Don Felder, among others. In 2026 he joined Rush as their touring keyboardist for the “Fifty Something” tour.
Loren Gold uses the Analog Alien Rumble Seat in his keyboard rig. He runs his Hammond B3 organ through the pedal and relies on the Rumble Drive overdrive and the reverb sections to expand his sound.
He first used the Rumble Seat throughout The Who’s 2019 tour and has kept it in his signal chain ever since, which is more than six years of professional touring use.
The Rumble Seat is a handmade three-in-one pedal featuring an overdrive voiced after a vintage Marshall 69 Plexi, a delay with a 25ms to 650ms range, and a reverb modeled on a vintage Fender Blackface amp. All three effects can run at the same time.
Yes. While guitar pedals were not originally designed for keyboards, players like Loren Gold and Stevie Wonder route instruments such as the Hammond B3 through the Rumble Seat to add overdrive, delay, and reverb the keyboard cannot produce on its own.
The tour begins in June 2026 and has been extended into 2027, with dates across North America, South America, the UK, and Europe.